How to Request a Deposit Before Starting a Project

Asking for a deposit can feel presumptuous — but deposits are standard professional practice and most clients expect them. They protect you from scope creep and non-payment, and they signal to the client that you run a professional operation. Framing it as 'this is how I work' rather than 'I don't trust you' makes all the difference.

Original Message

I need you to pay a deposit before I start, I've been burned before by clients not paying.

Professional Version

Dear [Client Name],

Thank you for moving forward with [project]. I'm looking forward to working together.

As part of my standard process, I require a deposit of [amount / percentage] before work begins. This secures your place in my schedule and covers initial project costs. The remaining balance will be due upon [milestone/completion].

I'll send a formal invoice for the deposit shortly. Once received, I'll confirm the project start date and send you a schedule for the next steps.

Please let me know if you have any questions.

Best regards,
[Your Name]

Polite Version

Dear [Client Name],

I'm really excited to get started on [project]. Before I kick off, I just need to get a deposit in place — this is standard practice for me and covers the initial work and scheduling.

The deposit is [amount/percentage], with the remainder due [at milestone/on completion]. I'll send the invoice shortly.

Let me know if you have any questions!

Best,
[Your Name]

Firm Version

Dear [Client Name],

Per our agreement, a deposit of [amount] is required before project commencement. Invoice to follow.

Work will begin upon receipt of payment.

Regards,
[Your Name]

When to Use This Template

  • At the start of any new client project, particularly with clients you haven't worked with before
  • When the project requires significant upfront time or resource investment
  • When you've previously experienced non-payment and want to protect yourself going forward
  • When your standard contract includes a deposit requirement

Common Mistakes to Avoid

Explaining your deposit policy as a reaction to bad experiences: Frame it as standard practice, not a defensive measure.
Not specifying the amount or percentage: Be specific about the amount and when the remainder is due.
Delaying the deposit invoice: Send the invoice immediately after this message.

Frequently Asked Questions

How much should I charge as a deposit?

25-50% is typical across most freelance and service industries. For ongoing retainers, a month's fee in advance is standard.

What if a client refuses to pay a deposit?

You can offer alternatives (monthly billing, milestone payments) or decide whether the risk is acceptable without one.